빠른 배송'을 선호하는 20대와 '가격 비교'를 중시하는 3040. 각 플랫폼별 사용자 행동 데이터를 기반으로 최적화된 마케팅 예산 배분 전략을 제시합니다.
#쿠팡의속도강점
20대 56.4%가 쿠팡을 이용하며 물류 시스템의 신속성에 강력히 반응함.
#네이버비교쇼핑
3040 세대는 네이버의 검색 인프라를 활용해 정보를 탐색하고 구매함.
#플랫폼이원화
빠른 배송의 쿠팡과 정보 탐색의 네이버 등 채널별 맞춤 전략이 요구됨.
#온라인쇼핑고착
모든 세대에서 온라인 채널이 주 구매처로 부상하며 유통 중심이 이동함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
