관심도는 2위지만 실제 이용은 저조한 생성형 AI 시장의 간극을 분석합니다. 초보 이용자를 위한 진입 장벽 완화 방안과 라이트 버전 도입의 필요성을 제안합니다.
#AI관심도
생성형 AI 향후 이용 의향 54.3%로 쇼핑(51.1%) 추월
#미경험률
생성형 AI 유료 이용 경험 없음 비중 55.8%로 잠재력 큼
#핵심타겟
생성형 AI에 대한 남성 관심도 59.7%로 여성 대비 높음
#전환전략
진입 장벽 완화를 위한 무료 체험 및 프리미엄 모델 도입 제언
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
