인기 순위가 아닌 개인의 취향과 그림체로 콘텐츠를 선택하는 Z세대의 웹툰 탐색 여정을 분석하고, 이에 맞는 디스커버리 UX를 제안합니다.
#취향중심탐색
Z세대는 인기(29.9%)보다 개인의 기호(54.4%)를 따라 신작을 선택함.
#그림체민감도
여성 Z세대의 62.2%가 작화를 중시하여 시각적 개성이 유입의 관건임.
#자투리시간소비
휴식 및 취침 전 등 일상 틈새를 공략한 짧고 강력한 서사 구조가 유효함.
#개인화여정설계
유행어보다 개인의 장르 취향을 저격하는 큐레이션이 Z세대 포섭의 핵심임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
