사회적 불평등 인식과 취업난은 Z세대를 더욱 실리적이고 개인주의적으로 만들었습니다. 결혼관의 변화부터 직업 선택 기준까지, 달라진 가치관이 시장에 미치는 영향을 진단합니다.
#결혼관의변화
결혼이 필수라는 응답은 26.3%에 불과해 개인 삶 중심 가치관 확산.
#세대간취업격차
79.3%가 취업이 힘들다고 느껴 현재의 생존과 실익에 집중하는 경향.
#실용주의라이프
불확실한 사회 속에서 개인의 이익(40.0%)을 우선하는 태도가 주류임.
#탈집단주의성향
전통적 가치보다 개인의 권리와 이익을 중시하는 실리적 선택을 함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
