남성은 구글과 지식 검색, 여성은 네이버와 장소 검색에 집중하는 데이터 결과를 바탕으로, 효율적인 광고 집행을 위한 정교한 페르소나 타겟팅 전략을 제시합니다.
#성별선호채널
여성 네이버(76.2%), 남성 구글(43.3%) 이용률 격차로 타겟별 채널 편중됨.
#페르소나별동기
장소·쇼핑 중심의 여성과 지식·기술 중심의 남성으로 검색 목적이 명확히 갈림.
#연령별이동패턴
젊은 세대는 SNS로, 중장년층은 포털로 집중되는 연령별 미디어 양극화 발생함.
#미디어믹스전략
타겟 페르소나의 주 이용 플랫폼과 검색 목적을 연계한 매체 집행이 필수적임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
