첫 거래 은행을 평생 이용하는 비율은 절반에 불과합니다. 고객 생애 주기(LTV) 관점에서 이탈을 방지하고 충성도를 높이는 리텐션 방안을 모색합니다.
#주거래유지율53%
전체 52.6%가 첫 은행을 유지 중이나 약 47%는 타사로 전환하여 이탈함.
#디지털은행락인
디지털 은행 첫 거래 고객의 유지율이 77.8%에 달해 높은 충성도를 기록함.
#이탈방지전략
전환 고객의 높은 비중을 고려할 때 생애주기별 맞춤 상품 제안이 필요함.
#초기경험의힘
디지털 은행의 높은 유지율은 편리한 초기 경험이 락인의 핵심임을 시사함.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
