카테고리별로 다른 소비자의 가격 수용성을 분석합니다. 효능 대비 가격을 중시하는 스킨케어와 사용감 및 만족도를 중시하는 색조 제품의 차이를 이해하고, 수익성을 극대화하는 가격 정책을 수립합니다.
#스킨케어가성비
39.4%가 합리적 가격을 중시하며 효능 대비 비용 효율성을 따지는 경향임.
#색조제품가심비
사용감 만족도가 43.3%로 가격보다 높게 나타나 감각적 가치가 우선됨.
#효능제1원칙
카테고리 무관 58% 이상이 효과를 중시하며 실질적인 변화를 가장 기대함.
#20대가격민감
20대의 47.1%가 가격을 중시하여 젊은 층 타겟 제품의 가격 저항이 높음.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
