20대는 쿠팡, 3040은 네이버. 세대별로 뚜렷하게 갈리는 구매 채널과 '피로회복'에 집중된 소비 니즈를 데이터를 통해 심층 분석합니다.
#온라인채널편중
쿠팡(45.7%)과 네이버(44.2%)가 건기식 시장의 주류 유통망으로 안착함.
#세대별선호차이
20대 쿠팡 선호와 3040 네이버 이용으로 타겟별 채널 분화가 뚜렷함.
#배송속도경쟁력
2030 세대는 빠른 배송 서비스를 채널 선택의 핵심 가치로 인식하고 있음.
#면역피로회복
면역력(71.5%)과 피로회복(56.9%)이 시장을 관통하는 핵심 기능임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
