구독 시장이 OTT, 쇼핑, 배달의 3대 축으로 재편되는 가운데 쿠팡의 강력한 록인 효과와 시장 지배력을 분석합니다. 단일 서비스 사업자를 위한 생태계 구축 및 제휴 전략을 제안합니다.
#슈퍼앱독주
쿠팡이츠 이용률 72.8%로 배민클럽(54.4%) 압도
#구독개수
소비자 1인당 평균 3.0개의 유료 구독 서비스 이용
#카테고리
OTT 이용률 72.9%로 전체 구독 시장 내 1위 점유
#결합혜택
쇼핑 멤버십 구독 시 적립/할인 혜택(52.3%)을 최우선 고려
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
