월평균 구독 지출 1~3만 원 시대, 소비자가 느끼는 '가성비'의 기준이 카테고리별로 어떻게 다른지 분석합니다. 적립과 할인 혜택이 구독 유지에 미치는 영향을 살핍니다.
#지출구간
월 1만 원 이상~3만 원 미만 지출 비중 38.7%로 최다
#음악구독
음악 스트리밍 선택 시 저렴한 구독료(55.0%) 최우선
#쇼핑혜택
쇼핑 멤버십은 구독료보다 적립/할인 혜택(52.3%) 중시
#가격저항
낮은 가격 수요에 대응하기 위한 광고 기반 요금제 검토 필요
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
