결제 실패율과 단계를 줄이는 것이 결제 서비스의 핵심 경쟁력으로 부상했습니다. 토스페이의 짧은 결제 과정 사례를 벤치마킹하고, 페이스페이의 낮은 이용 전환율을 극복할 솔루션을 제안합니다.
#토스페이플로우강점
온라인 결제 시 토스페이는 할인(56.3%)과 짧은 결제 과정(39.4%)으로 마찰을 줄였습니다.
#오프라인경험단축
편의점에서 토스페이는 할인(57.1%)과 짧은 과정(40.4%)이 핵심 경쟁력으로 작용합니다.
#페이스페이이탈전환
페이스페이 인지자 중 실제 현재 사용은 19.0%, 사용 중단은 13.7%로 이탈 관리가 필요합니다.
#신규진입장벽허들
인지자의 67.3%가 미경험자이며 향후 부정 의향이 33.3%로 진입 장벽 솔루션이 시급합니다.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
