소비자의 월간 결제수단 믹스 데이터를 바탕으로 실물카드와 모바일결제의 세그먼트별 점유율을 추적합니다. 간편결제 3강의 이용 패턴을 통해 디지털 금융 생태계 선점 전략을 모색합니다.
#디지털자산결제이동
모바일결제 비중이 평균 4.5를 기록하며 실물카드(4.6) 수준의 주류 자산 수단이 되었습니다.
#네이버페이결제독점
네이버페이가 64.7%, 카카오페이가 49.8%의 이용률로 금융 플랫폼 결제망을 점유합니다.
#30대독점적락인현상
30대 모바일 비중이 5.1로 높은 가운데 이들의 네이버페이 집중도는 81.3%에 달합니다.
#습관적잔액자산활용
편의점에서 카카오페이는 잔액 사용 이유가 37.0%로 상위 5개 항목 중 고유한 비중입니다.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
