온라인 쇼핑몰과 편의점 등 결제 미디어 채널에 따른 소비자들의 직관적인 서비스 선택 이유를 분석합니다. 적립 중심의 네이버페이와 할인 중심의 토스페이 등 포지셔닝 차별화 요소를 확인합니다.
#적립포지션일관성
온라인 쇼핑에서 네이버페이는 적립 61.7%로 상위 4개 항목 중 단연 독보적입니다.
#토스페이온라인소구
토스페이는 온라인 할인(56.3%)과 짧은 결제 과정(39.4%)이 직관적 선택 요인입니다.
#오프라인소액접점
편의점 채널에서 카카오페이는 잔액 사용(37.0%)이 상위 5개 항목 중 강점으로 관측됩니다.
#보안신뢰미디어인지
편의점 내 토스페이는 할인(57.1%)과 보안 신뢰(14.3%) 측면에서 차별화된 인지를 형성합니다.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
