넷플릭스의 독주 체제 속에서 유튜브 프리미엄이 2030 남성을 중심으로 티빙을 제치고 약진하는 원인을 분석합니다. 콘텐츠 소외 불안과 이용 행태 중심의 인사이트를 제공합니다.
#유튜브약진
유튜브 프리미엄 현재 이용률 38.4%로 티빙 추월
#남성타겟
유튜브 프리미엄 남성 이용률 44.1%로 여성 대비 높음
#연령별차이
20대(55.5%)와 30대(51.6%)의 높은 유튜브 선호도
#넷플릭스독주
넷플릭스 유료 이용 경험률 80.6%로 시장 지배력 견고
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
