아침 루틴을 건너뛰는 1020 초보 소비자의 페인포인트를 해결하기 위한 스킨케어 솔루션입니다. 72.5%에 달하는 K-Beauty 무인지 장벽을 낮추고 첫 구매를 유도하는 트라이얼 키트 전략을 제안합니다.
#아침루틴공백
15~19세의 31.9%가 아침 스킨케어를 생략하여 저 연령층의 케어 공백이 두드러집니다.
#클렌징미실천
10대(45.1%)와 20대(42.9%)의 아침 클렌징 미실천율이 높아 간편 세안 니즈가 큽니다.
#청소년트러블
15~19세의 53.7%가 트러블을 겪고 있어 간편함과 진정 효능을 결합한 솔루션이 필요합니다.
#초보유입기회
20대의 9.3%가 구매 경험 없음으로 나타나 이들의 진입 장벽을 낮출 트라이얼이 효과적입니다.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
