드럭스토어 중심의 구매 환경 속에서 일본 여성 소비자의 연령별 타겟 맞춤형 제품 라인업과 마케팅 세분화 전략을 제안합니다.
#세대별피부고민
37.5%가 색소침착을 고민하며, 10대 트러블 및 4050대 주름 등 세대별 분화가 뚜렷합니다.
#드럭스토어강세
드럭스토어가 52.5%로 핵심 구매 채널이며 2030대에서 만족도가 특히 높게 나타납니다.
#구매주기확인
소비자의 41.4%가 2~3개월에 1회 스킨케어를 구매하며 제품 리마인드의 기준이 됩니다.
#K뷰티무인지율
K-Beauty 브랜드를 모른다는 응답이 72.5%로 높아 인지도 제고가 시급한 과제입니다.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
