일본 여성 소비자의 세대별 피부 고민에 따른 소비 심리와 K-Beauty에 대한 인식을 조명합니다. 20대의 높은 관심도와 4050세대의 품질 확신 부족 심리를 분석하여 신뢰감을 주는 소구법을 제안합니다.
#20대수용심리
20대의 K-Beauty 경험률은 24.6%로 타 세대 대비 트렌드 수용 및 관심도가 높습니다.
#40대품질장벽
40대의 K-Beauty 품질 긍정 연상이 0.0%로 나타나 고연령층의 신뢰 확보가 시급합니다.
#감성분류분석
K-Beauty에 대한 서술 감성은 긍정이 61.1%로 우세하여 시장 확장 잠재력은 충분합니다.
#이미지분산
기타 연상이 34.9%로 높아 브랜드 이미지가 한 방향으로 수렴하지 못하고 분산되어 있습니다.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
