20대의 멀티호밍 성향부터 60대의 실물카드 선호까지 세대 간 격차를 분석하고 남녀별 선호 플랫폼을 진단합니다. 인구통계학적 특성에 기반한 기업의 차별화된 미래 대응 전략을 제시합니다.
#20대멀티호밍경향
20대는 카카오페이(61.8%)와 토스페이(43.3%)를 교차 사용하는 멀티호밍 성향이 강합니다.
#성별플랫폼선호차이
남성의 네이버페이 비중(66.0%), 여성의 카카오페이 비중(51.5%)으로 성별 격차가 존재합니다.
#60대카드우위격차
60대 이상은 실물카드 비중이 5.3으로 높은 반면 모바일결제는 3.5로 낮은 격차를 보입니다.
#시니어생체인증의향
페이스페이 사용 의향은 남성(36.6%)과 60대 이상(36.4%) 세그먼트에서 비교적 높습니다.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
