남성은 AI와 유튜브, 3040 여성은 쇼핑과 배달에 집중된 구독 행태를 분석합니다. 인구통계학적 특성에 따른 맞춤형 혜택 설계와 커뮤니케이션 방향을 제시합니다.
#성별격차
유튜브 프리미엄 이용률 남성 44.1% vs 전체 38.4%
#연령별선호
20대(55.5%)와 30대(51.6%)에서 유튜브 프리미엄 강세 확인
#여성니즈
3040 여성 타겟의 쇼핑·배달 멤버십 경제적 혜택 강조 필요
#메세지전략
타겟별로 생산성 향상 vs 비용 절약으로 소구 포인트 이원화
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
