페이스페이의 높은 인지도 뒤에 숨겨진 소비자들의 생체정보 유출 우려와 오인식 불안감을 진단합니다. 심리적 저항을 낮추고 안심 결제를 유도할 수 있는 보안 마케팅 전략을 다룹니다.
#생체정보유출우려
사용자의 59.3%가 생체정보 유출을 우려하고 54.7%가 전환 필요성을 못 느끼는 심리적 저항이 큽니다.
#강력한보안보장요구
가입 트리거로 보안 보장(66.9%)과 사용처 확대(42.6%)가 중요하게 요구되고 있습니다.
#종합적사용의향지표
향후 사용 의향이 5점 만점에 평균 2.90점으로 나타나 중립 및 양극화된 흐름을 보입니다.
#오류및책임불명확
인식 오류 우려(38.5%)와 사고 시 책임 불명확(26.3%)이 주요한 심리적 불안 요인입니다.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
