연령대별로 상이한 피부 고민과 솔루션 탐색 과정을 조명합니다. 20대의 수분·트러블 케어와 40대 이상의 안티에이징 니즈를 정교하게 타겟팅하여, 브랜드 팬덤을 구축하는 커뮤니케이션 전략을 제시합니다.
#안티에이징니즈
40대 77.2%, 50대 82.0%가 주름을 고민하며 고효능 관리를 지향함.
#수분지성1030
젊은 층은 속건조 해결과 유수분 밸런스 조절을 피부 관리의 핵심으로 봄.
#적극적복합관리
40대 이상은 기초제품 외 뷰티기기 사용 등 보다 입체적인 관리를 수행함.
#색소침착고민
40대의 75.2%가 기미·잡티 완화를 원하며 피부 톤 개선에 높은 관심을 보임.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
