실물카드와 모바일결제가 양분된 시장에서 간편결제 3강의 차별화 요소와 신규 페이스페이의 허들을 분석합니다. 사용자 락인을 위한 핵심 UX 및 보안 설계 방향성을 제시합니다.
#실물과모바일의양분
결제 비중이 실물카드 4.6 대 모바일결제 4.5로 팽팽히 맞서며 현금은 0.8로 축소되었습니다.
#간편결제3강구도
네이버페이(64.7%), 카카오페이(49.8%), 토스페이(31.1%)가 상위권을 독점하고 있습니다.
#상황별선택이유분화
온라인 쇼핑 시 네이버페이는 포인트 적립(61.7%), 토스페이는 할인(56.3%)이 강점입니다.
#페이스페이의병목
인지도는 75.3%로 높으나 인지자의 67.3%가 사용 경험이 없어 심리적 장벽이 큽니다.
100% 'real' data-based
Opensurvey uses only 'real consumer response data' directly asked from a nationwide panel of 630,000 people.
'No Hallucination' architecture
The AI is designed to prevent the 'creation' of data and to analyze and summarize only within 'verified original data'.
Verified Trust
Based on the industry's number one consumer data trusted by over 1,000 companies.
FAQ
What is different about this insight compared to ChatGPT?
General-purpose AIs like ChatGPT learn from the vast array of unspecified information on the internet to create 'plausible' answers, but often generate false information known as 'hallucinations'. OpenSurvey AI is different. We limit our analysis to only the 'original data of real consumer responses' that we have collected directly. Therefore, AI cannot 'make up' responses, and it provides insights based solely on 100% data-driven 'facts'.
How reliable is this data?
The data used in this insight is based on responses collected from a verified panel of 630,000 people nationwide by Opensurvey. Opensurvey secures original data with a reliability level of 95% through industry-leading panel management and data verification systems. More than 1,000 companies, including Samsung, Hyundai, and LG, utilize Opensurvey data for important decision-making.
Can I use the generated insights directly in the business?
Yes, it is immediately available for use. It is designed to be used as supporting materials for practical decision-making, such as establishing new campaign strategies, deriving UX improvements by PMs, and market analysis by the strategic planning team. The generated insights are based on actual consumer data, so you can use them as reliable evidence in meeting materials, proposals, and strategic documents.
